CONVERGENCE!

From the reading, we learned about convergence culture and how it is displayed in 4 different changes in media circulation. Those changes are industrial, social, technological, and cultural! These changes affect how media dissemintes, how we conusume products, and the different methods we have to purchase goods. The only way these changes have any affect and continue to influence the market is because of the conusmers (us). We as the demand, directly influence the suppliers to change their websites, products, delivery services; their goal is to supply to us in the most effiecient, trendy, and fastest way possible. Each different change has an effect on the consumer. For example, social change is important because it allows the consumer to feel like they are a part of the system. Whether it is in the comment section or giving their opinion, the consumers are socially interacting with one another; this also expands time spent on that website. 

Creative engagement is a fun and effiecient way to allow consumer participation. One example is the review section on Amazon, where thousands of people can review and reply about a certain product they are selling. In the reading, it explains that networks and other companies should allow their fans or consumers to give their input. Not only will the company gain constuctive critism, but it allows interactivity between the fans. Through creative engagment, fans are more loyal to the show because they have a connection which increases profit for the network.